Mercedes Says #Subscribe With The Launch Of Its New Service
New Subscription Service
Mercedes-Benz is amplifying its luxury vehicle subscription service in order to bring in a brand-new grade consisting solely of the company’s AMG® high-performance vehicles. Although this new service is only in Atlanta, it’s likely will likely expand to other states should everything go swimmingly. This tier will provide car groupies with unlimited access to the top rank of the AMG® product line.
“After receiving feedback from subscribers who had a chance to drive select Mercedes-AMG® models in other grades, it became clear there was significant demand for us to create an opportunity for them to enjoy the full Mercedes-AMG® experience”
“With the AMG®-Exclusive grade, our subscribers now have unlimited access to world-class performance luxury at their fingertips,” said Heiko Schmidt, CEO of Mercedes-Benz Subscription Services USA LLC. “For over 50 years, Mercedes-AMG®’s reputation for automotive performance, quality and precision workmanship has built a strong customer following across the globe, including in the U.S. The pilot program in Atlanta is an incredible opportunity for our subscribers to be part of this rich tradition, and experience the horsepower and thrill of the drive synonymous with our best-in-class Mercedes-AMG® vehicles.”
“After receiving feedback from subscribers who had a chance to drive select Mercedes-AMG® models in other grades, it became clear there was significant demand for us to create an opportunity for them to enjoy the full Mercedes-AMG® experience,” said Craig Walters, Director, Mercedes-Benz Subscription Services USA LLC. “Customers can experience various AMG® models, depending on their preferences, changing vehicles for any occasion without restrictions commonly associated with owning or leasing a car. The introduction of the AMG® grade reinforces our commitment to meeting consumer expectations and providing the most diverse subscription service in the industry.”
Those who subscribe with the Mercedes-Benz Collection will be able to switch between different types of variants contingent upon his or her needs and lifestyle. The program has over 60 model variations. The concierge-driven service offers the widest selection of any vehicle subscription service in the marketplace for drivers who favor variability, adaptability and overall convenience in luxury vehicles.
The partnership, which was launched in June 2018 as a pilot program, is between Mercedes-Benz USA LLC, Mercedes-Benz Financial Services USA LLC and Mercedes-Benz dealers.
Three other grades are presently in the program: Signature, Reserve and Premier. Depending on the market and grade, prices range from $1,095 to $2,995 per month. The Exclusive grade will go for $3,595 per month. Subscribers will only have to pay a one-time activation fee of $495, after this, they are free to choose from a wide assortment of Mercedes-Benz vehicle styles that are presented in that subscription grade; This includes SUVs, sedans, coupes, cabriolets, roadsters and wagon models. There is also a monthly subscription fee for each grade that includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations.
The Mercedes-Benz Collection deals with an assortment of its app and with a local concierge. Customers can put into effect vehicle exchanges, concierge communication and other manners through the app once they are subscribed. Concierge staff will ensure that the delivery is continuous with the details and likings in the customer’s profile.
Mercedes-Benz of Washington
Although Mercedes lovers not residing in Atlanta may have to wait, Mercedes-Benz of Washington has a plethora of models that perfect for different consumers with individual needs and wants. Shoppers have the option of purchasing either a new or pre-owned vehicles. Visit our dealership site to view the Mercedes-Benz inventory and speak with an online representative for more information.